For Flight Centre we produce three magazines per year, with a combined print run of over a million copies! We look after every aspect of the process, from ideas generation to content planning, media buying and distribution.
We use world-class photography, innovative illustration and expert travel writers to produce a magazine that – we think – stands out from the crowd. It amplifies the magic of the Flight Centre experience, with content that dramatises the brand philosophy, connects customer passion points and ultimately inspires them to book their next great journey.
Open My World is sent to Flight Centre’s stores and existing customers, with a shorter version distributed via mainstream news titles, including The Sunday Times and The Week.